6.01 The breadth of the notion of ‘sales law’ necessarily leads to the inclusion of all kinds of market actors contracting for goods. It is obvious that depending on the respective kind of the market actor involved, sales law is expected to protect different interests. While experienced merchants expect sales law to be quick, easily accessible, to facilitate transactions, and preferably to be in line with commercial practices and usages, consumers expect sales law to consider their lower bargaining power, relative inexperience, and lack of legal education.1 It is...
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