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Part V European Markets and Exchanges, 15 European E-Commerce and E-Money »

David Toube
From: Financial Markets and Exchanges Law (2nd Edition)
Edited By: Michael Blair, George Walker, Stuart Willey
15.01 Financial products and services are intangible, and are therefore intrinsically well suited to being sold electronically and cross-border. The widespread use of the Internet by consumers has made it easy for consumers to research, compare, and then purchase financial products online. Once selected, the intangible nature of financial products means that they can be delivered electronically at minimal cost. The same financial products can be sold, simultaneously, in a variety of European languages, through websites that are both advertisements and shop fronts...