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Part V Protecting the Crowd Under the Crowdfunding Regulation and Beyond, 14 Marketing Communications and the Digital Single Market

Catalina Goanta, Marije Louisse, Pietro Ortolani

From: The EU Crowdfunding Regulation

Edited By: Pietro Ortolani, Marije Louisse

From: Oxford Legal Research Library (http://olrl.ouplaw.com). (c) Oxford University Press, 2023. All Rights Reserved.date: 03 March 2024

Financial regulation — Advertising and marketing and funds — Alternative investment fund

This chapter studies marketing communications and the Digital Single Market. The regulation of online crowdfunding advertisement is particularly challenging for two interrelated reasons. First, it plays a key role in the protection of weaker parties (such as non-professional investors), both at the national and EU level. Second, this phenomenon highlights the rising regulatory role of web platforms (such as social media networks) which enable and moderate advertisement. The chapter analyses these challenges and the relevance of Articles 27 and 28 of the Crowdfunding Regulation. Articles 27 and 28 are applicable not only to the crowdfunding service providers’ advertisement aimed at investors, but also to communications of CSPs towards project owners.

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